Purina to launch pet gear line

Writtent at:  petfoodindustry
Release Date: // jueves, 18 de junio de 2009

Nestlé Purina announced the launch of a comprehensive line of Purina-licensed dog and cat accessories at US retailers including Kmart, Safeway, Meijer, Stop & Shop and Giant.

The collection, Purina Pet Gear, will launch across a variety of categories this summer, including toys, feeding accessories, beds, stain and odor products, shampoos and pet-hair pickup tools, to be followed by collars, leashes and grooming aides.

“Many of the current pet accessory offerings are either not well-known or completely unbranded,” said Tom Blair, vice president of Purina’s North American business development. “We are proud that, through our licensing partners, pet owners can now turn to the … Purina Pet Gear Line for a complete pet accessory solution.”



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